Marketing Communications Specialist

2 days ago

Reading, Reading, United Kingdom THE TALENT SET Full time

{"h1": "Marketing Communications Manager", "p": "At THE TALENT SET, we are seeking a highly skilled Marketing Communications Manager to lead our brand marketing activities and provide a customer perspective for colleagues across the organisation's content development and overall messaging.

Key Responsibilities:

* Lead on brand marketing activities and provide a customer perspective for colleagues across the organisation's content development and overall messaging.
* Work closely with the head of department on engagement and visibility plans.
* Create content marketing strategies for social media, newsletters, and deliver campaigns.
* Manage social media channels to connect with the organisation's brand and increase both reach and engagement.
* Use analytics and data (both online and customer/school data) to make pro-active suggestions to the senior leadership team for approaches which will increase the impact of their brand marketing and communications.
* Create effective reporting mechanisms to measure the impact of engagement activities and monitor performance against KPIs.
* Work closely with the product marketing team to ensure brand marketing and product marketing are aligned and effectively scheduled.
* Co-ordinate the organisation's offering at events (virtual and in-person), including logistics, content preparation, promotion, staffing, budgeting, and admin as required.

Ideal Experience:

* Working within the education sector or public sector.
* Experience with product marketing and having senior marketing experience across a range of channels.
* Strong project management skills.
* Strong stakeholder management experience, having the ability to adapt to different audiences.
* Basic understanding of market research techniques.

This is a fully remote role, with occasional travel into our Berkshire office.

Salary: \u00a341,000-\u00a346,000 pro rata (paid on a day rate inside IR35) depending on experience.

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age, or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
"}

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