Life Sciences Digital Marketing Strategist
4 days ago
Cancer Research UK is seeking a seasoned Digital Marketing Manager to lead its CancerTools team. This is an exciting opportunity for a marketing professional with expertise in life sciences and digital marketing to make a significant impact on cancer research discovery and patient benefit.
Job OverviewThe successful candidate will develop and execute a comprehensive digital marketing strategy, driving brand awareness and lead generation among researcher audiences. This role requires collaboration with Product Managers and the wider team to plan and manage digital tactics for improving brand awareness to distinct academic and industry verticals.
Key Responsibilities- Manage targeted digital campaigns, implementing SEO, web improvements, email marketing campaigns, and monitoring PPC analytics and UX/UI performance against target KPIs.
- Establish success metrics and measure/analyze performance of digital channels, developing messaging and executing launch deliverables.
- Brief, monitor, and manage agency partners, ensuring they drive value and deliver best-in-class campaigns and content.
- Earned a pipeline of relevant content, including digital/print collateral, case studies, blogs/articles, webinars, videos, infographics, etc.
- Efficient usage and management of brand websites.
- Manage and maintain brand integrity across all marketing initiatives and collateral.
To be successful in this role, you will need:
- SIGNIFICANT experience managing digital channels as part of a wider marketing strategy and operations.
- PROVEN experience in delivering campaigns across the full marketing channel mix in a relevant life sciences industry with strong digital marketing acumen.
- Masters or PhD in a life science field preferred. Alternatively, a life sciences graduate with direct experience working in a similar role in the life sciences industry.
- Experience communicating specialist scientific messaging for research scientists.
- Experience in line management/matrix management/coaching or mentoring.
- Experience with marketing automation (Hubspot preferred), GA4 analytics, HTML, and WordPress sites.
Cancer Research UK values diversity, equality, and inclusion. We operate an anonymized shortlisting process to ensure fair and objective assessment. Our generous benefits package, career development opportunities, and commitment to work-life balance make us an attractive employer. If you're passionate about making a difference in cancer research, we encourage you to apply.
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