Digital Marketing Lead

2 weeks ago


Bristol, Bristol, United Kingdom Dyson Full time

About Us

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Dyson is a leading technology company that designs and manufactures innovative home appliances, hair care products, and lighting. Our mission is to revolutionise the way people live and work by creating technology that solves real-world problems.

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As a CRM Manager, you will play a key role in enhancing the owner experience through campaign management, stakeholder coordination, retention strategies, and CRM advocacy. You will be responsible for driving retention strategies in coordination with marketing and ecommerce teams, developing programs to increase customer loyalty and reduce churn.

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Key Responsibilities:

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  • Campaign Management:">
  1. ">
  2. Define, support, and implement all CRM and email campaigns to enhance the owner experience.">
  3. Develop campaign strategies that align with overall marketing and business goals.">
  4. Coordinate with internal teams (marketing, ecommerce, product) and external partners (agencies, vendors) to execute campaigns.">
">Stakeholder Coordination:">
  1. ">
  2. Work closely with internal and external stakeholders to develop and activate campaigns that effectively connect with owners.">
  3. Ensure all campaigns are aligned with brand guidelines and messaging.">
  4. Facilitate regular meetings and communication with stakeholders to keep them informed and engaged.">
">Retention Strategies:">
  1. ">
  2. Drive retention strategies in coordination with marketing and ecommerce teams.">
  3. Develop programs to increase customer loyalty and reduce churn.">
  4. Monitor retention metrics and implement improvements based on data insights.">
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About You

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To succeed in this role, we expect you to have:

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  • Experience in campaign execution: Ability to oversee internal and external teams effectively.">
  • Proficiency in data-driven strategies: At least four years of experience implementing data-driven campaign strategies.">
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About Dyson

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Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

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Salary

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The estimated salary for this role is £60,000 - £80,000 per annum, depending on experience.

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Benefits

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We offer a competitive benefits package, including a comprehensive pension scheme, life assurance, and a range of flexible working options.

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Others

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Please note that the salary and benefits listed above are estimates and may vary depending on the location and specific requirements of the role.



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