Business Development Representative

4 weeks ago

London, Greater London, United Kingdom Optimizely Full time

About the Role



At Optimizely, we're on a mission to help businesses unlock their digital potential. We're looking for a skilled Sales Development Representative to drive revenue pipeline through proactive outbound prospecting and follow-up on marketing-sourced leads. This role will be responsible for supporting our sales organization by identifying, nurturing, and creating new opportunities with prospects.

Key Responsibilities

  • Drive revenue pipeline through proactive outbound prospecting and follow-up on marketing-sourced leads
  • Support the sales organization by identifying, nurturing, and creating new opportunities with prospects
  • Manage a territory coverage plan of ~100 accounts, creating individualized industry and persona-based marketing content for outbound campaigns
  • Conduct extensive corporate research, including corporate annual and quarterly reports, media coverage, and navigate company structure to identify buying committee members within an account
  • Assess the value of prospects, evaluating their current technology stack and positioning how Optimizely's solutions can drive business outcomes
  • Understand the marketing technology ecosystem and how technical capabilities fit together to create a winning digital customer experience
  • Research target account lists and determine strategic approaches to outbound and book meetings with these accounts, providing tailored messaging to Optimizely's key personas
  • Provide weekly pipeline forecasts to manager and regional Sales Vice Presidents on pipeline pacing and production of sales opportunities
  • Achieve daily call, email, LinkedIn outreach metrics
  • Partner with local field marketing, Sales, and presales teams to create account-based engagement programs


Requirements

We're looking for someone with a strong track record of performance in a previous role or experience. A positive attitude and desire to win are a must. The ideal candidate will have excellent communication, persuasion, and negotiation skills, with a detail-oriented and organized mindset. They should be able to remain focused in a fast-paced environment and have a strong understanding of the marketing technology ecosystem.



Benefits

As a Sales Development Representative at Optimizely, you'll have the opportunity to work with a talented team, learn technical skills and selling skills, and be part of a collaborative organization. We're committed to a diverse and inclusive workplace and offer equal opportunities for everyone.

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