CRO Strategy Lead

3 weeks ago


London, Greater London, United Kingdom Experis Full time
CRO Strategy Lead

Experis is seeking a skilled CRO Strategy Lead to join our team. The ideal candidate will have 2+ years of experience working with Adobe Target and a solid understanding of CRO, digital marketing & data analysis using GA.

The salary for this role is estimated at £65,000 - £80,000 per annum, depending on experience.

Job Description:

This role involves leading CRO strategy from ideation to execution aimed at increasing the e-commerce core KPIs across channels and campaigns. Responsibilities include implementing A/B, multivariate tests and personalisation including planning and reporting, monitoring the effectiveness/performance of campaigns through robust data analysis and iterating on the prescribed testing plan, managing CRO budget and ensuring ROI as part of performance reviews, conducting user research, usability testing, and web analytics to identify customer needs and pain points, optimising web pages and interfaces for conversion, retention, and engagement using A/B testing, multivariate testing, and personalisation tools, working with Adobe Target and our agency to create and deliver personalised experiences and recommendations for different customer segments and scenarios, collaborating with product owners, developers, and content writers to ensure alignment of UX and CRO goals and strategies, staying updated on the latest trends and best practices in UX and CRO, and assisting the eCommerce team with building campaign promotions on the website.

Candidate Criteria:

The successful candidate will have a Bachelor's degree in Marketing, Analytics, Computer Science or a related field, 2+ years of experience working with Adobe Target, solid understanding of CRO, digital marketing & data analysis using GA, basic understanding of HTML, CSS & JavaScript, passion for the digital domain and use of technology to solve business problems, time management with ability to prioritise tests, whilst managing stakeholders, ability to learn new technologies at high level to identify use opportunities, be self-motivated, responsive, professional, and dedicated to customer success, possess an innovative, problem-solving, and solutions-oriented mindset, exceptional organisational, presentation, and communication skills - both verbal and written, and experience with tag management systems and data layers.
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