Content Strategist

1 week ago

London, Greater London, United Kingdom BrighterBox Full time
Brighterbox Job Description

Estimated salary: $65,000 - $90,000 per year.

About Brighterbox:

We're a forward-thinking company that's revolutionizing the world of Social Commerce. Our goal is to help brands thrive in this exciting era of socially enabled transactions.

The Role:

As a Content Strategist at Brighterbox, you'll be working closely with our team to create engaging short video content for TikTok. Your expertise will be instrumental in helping us stay up-to-date with the latest trends and best practices on the platform.

Your Key Responsibilities:

  1. Briefing Affiliate Content Creators:
  • Create compelling video concepts and scripts that drive sales for our brands.
  • Analyse top-performing affiliate videos to understand what drives performance and combine those insights with product key selling points to generate high-converting video concepts.
  • Briefs will include guidance on filming, editing, equipment usage, posting dates and times to maximize performance.
Generating Branded Organic Content:
  • Develop a content calendar in partnership with each brand for organic content (i.e., content posted on the brand's TikTok account). This should reference key seasonal moments, including product launches, sales campaigns, and themes (e.g., New Year, New Me).
  • Manage an organic content budget to deliver a sufficient number of Organic videos on behalf of the brand. This involves researching, contacting, and contracting UGC content creators and managing them on a weekly basis to deliver high-quality content.
  • Advise brands on creating effective, compelling brand-building content at scale.
  • Define the role of Organic Content and develop KPIs to measure its effectiveness.
Running Tests and Analyzing Results:
  • Analyse the performance of both affiliate and organic videos and use those results to continuously improve future briefs, scripts, and video concepts.
  • Develop a framework for designing tests to prove the impact of various video elements (e.g., length, audio usage, faceless vs. face) and a method for storing the results.

Requirements:

  • Native TikTok user with in-depth knowledge of the platform, including trending topics and best practices for editing videos.
  • Creative thinker who can come up with innovative, sometimes unconventional video concepts.
  • Highly organized and structured individual who can design and manage multiple content calendars for various products across multiple brands.
  • Clear communicator able to convey ideas and concepts verbally and through well-structured briefs.
  • Ability to balance theoretical and hands-on execution, potentially creating content themselves.

Essential Qualifications:

  • Existing knowledge, understanding, and experience working with Influencers and Affiliates selling on Social Commerce platforms (primarily TikTok Shop).
  • Content creation and editing skills.

Preferred Qualifications:

  • Experience with creative brand strategy (either at a Creative Agency or with a particular focus on social media).
  • Experience working at an early-stage start-up.

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