Senior Ad Tech Strategist

3 days ago


Nottingham, Nottingham, United Kingdom Overwolf Full time

We are seeking a seasoned Senior Ad Tech Strategist to spearhead product development for Nitro and Overwolf App. This individual will collaborate with internal stakeholders and third-party vendors to enhance monetization strategies, refine targeting capabilities, streamline operations, and safeguard data privacy. The mission is to deliver powerful integrations and features that address publisher needs, harness analytics, and stay ahead of the ever-evolving landscape of programmatic and ad tech innovation.

Responsibilities
  • Develop tools, features, and unique ad formats to empower publishers and app developers to optimize ad inventory and enhance user satisfaction.
  • Lead the integration of third-party ad tech solutions, managing RFPs, alignment with vendors, and technical requirements.
  • Collaborate with Engineering, Customer Success, Yield Ops, Ad Ops, and Brand Partnership teams to deliver seamless integrations that support publisher needs.
  • Track key performance indicators, user feedback, and ad metrics to continuously optimize product offerings and enhance monetization.
  • Ensure all product offerings comply with data privacy standards (e.g., GDPR, CCPA) while enabling publishers to manage audience data effectively.
Requirements
  • 3+ years of experience managing ad tech products tailored for publishers, with expertise in programmatic advertising, monetization, and data privacy regulations.
  • Strong technical knowledge of ad tech stacks and tools, including SSP, DSP, GAM, Prebid, and programmatic workflows.
  • Strong analytical skills to interpret data, identify trends, and make data-driven decisions.


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