Digital Marketing Specialist

2 months ago


Bournemouth, Bournemouth, United Kingdom Helen of Troy Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Helen of Troy. As a key member of our digital marketing team, you will be responsible for developing and implementing content strategies to drive engagement and conversion across our DTC sites.

Key Responsibilities
  • Design and implement content strategies to drive consistent branding and achieve higher conversion/user engagement.
  • Manage and brief content/SEO vendors to ensure high-quality content and optimal SEO performance.
  • Partner with cross-functional teams to ensure a cohesive and impactful digital content approach.
  • Track and analyze content performance metrics to inform future content strategies.
  • Stay up-to-date with the latest developments in content marketing and digital tools.
Requirements
  • University degree in Economics, Business, Marketing, or equivalent.
  • 2+ years' experience in digital/content marketing.
  • Proven experience in successfully managing content projects.
  • Strong knowledge of digital marketing tools and online metrics.
  • Fluent in English (spoken and written), French a plus.
About Us

Helen of Troy is a global designer, developer, and marketer of well-recognized and widely trusted brands. We are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio.

We offer a competitive compensation package, flexible work policy, and a range of benefits including employee assistance counseling, employee discounts, and access to a learning platform.



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