Media Planning and Buying Expert
2 months ago
Invesco EMEA is a leading asset manager dedicated to helping investors worldwide achieve their financial objectives.
We offer a competitive salary and benefits package, including company-provided healthcare, flexible working options, and generous pension provisions.
The successful candidate will work closely with our Growth & Engagement Marketing team to enhance and improve our client's experience and buying journey across all digital touchpoints.
The role requires strong attention to detail, the ability to maintain careful oversight and accountability of tactical details, and a passion to stay up to date on digital marketing strategies and best practices.
Key Responsibilities- Support the strategic development and day-to-day communications with our agency and digital channel marketing experts to manage and optimize our media plan.
- Develop insight-driven briefs that inspire our partners to produce breakthrough paid media programs delivered in impactful, measurable ways.
- Partner with external agencies to shape effective search strategies, tactics, and audience insights.
- Track and maintain large budgets, analyze performance metrics against campaign objectives, and apply those learnings to improve future marketing campaigns.
- Proven years of media planning experience and knowledge of the B2B marketing landscape.
- Excellent presentation, written and oral communication skills in English.
- Strong attention to detail and ability to maintain careful oversight and accountability of tactical details.
- Passion to stay up to date on digital marketing strategies and best practices.
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