Digital Strategy Lead

1 week ago


Flackwell Heath, United Kingdom Coeliac UK Full time

Coeliac UK is a leading charity dedicated to supporting individuals with coeliac disease. We are currently seeking an experienced Digital Strategy Lead to join our team in High Wycombe.

Job Description

The Digital Strategy Lead will be responsible for developing and overseeing Coeliac UK's digital channels, ensuring they deliver best practice user experiences that support the organization's strategy.

This strategic, technical, and management role involves responsibility for web, email, and app development, as well as input into CRM and social media systems.

  • Develop and lead digital solutions across the organization, delivering the existing roadmap.
  • Maintain and develop the existing website until the new website launches in July 2025.
  • Provide best practice guidance on digital execution, including user experience, SEO, and content optimization.
  • Report key metrics for digital channels, including a weekly dashboard.
  • Directly project manage key digital developments, testing, and quality control.
Required Skills and Qualifications

The ideal candidate will have:

  • Experience in department or large project management, including people and budget management.
  • A minimum seven years of experience in a similar role.
  • A minimum two years of experience in CRM/database management.
  • Expertise in content management systems, developing user journeys, optimizing user experience, and delivering multivariate testing.
  • Good knowledge of W3C Web standards and accessibility.
  • Excellent general IT skills, with MS Project and MS Visio desirable.
Estimated Salary: £55,000 - £65,000 per annum

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