Digital Marketing Strategist

5 days ago


Glasgow, Glasgow City, United Kingdom Iconic Resourcing Full time

Senior PPC Specialist Role


Glasgow (hybrid - flexible working)


£50,000 - £60,000


About the Role


Iconic Resourcing is seeking an experienced Senior PPC Specialist to join its established marketing team. With a proven record in managing large-scale PPC campaigns, the ideal candidate will bring strategic vision, analytical expertise, and a passion for maximising patient engagement and brand visibility in the healthcare sector.


This is a newly created role for the business and a great opportunity to create and shape the role.


Key Responsibilities



  • Develop and implement PPC campaigns across platforms such as Google Ads, Bing Ads, and social media
  • Analyse and tweak campaigns to ensure performance is aligned to the company's commercial goals
  • Work with the wider marketing team to ensure consistency across all channels and drive engaging content
  • Manage a large budget and report on ROI
  • Stay up to date with the latest trends
  • Mentor and support the PPC team

Requirements


To be considered for the role, you will have:



  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Demonstrable experience in PPC campaign management, ideally within healthcare or a similar sector
  • Strong knowledge of Google Ads, Bing Ads, and social media advertising platforms
  • Analytical skills with experience using Google Analytics and PPC management tools
  • Previous experience working with 6-figure budgets
  • Understanding of SEO, content marketing, and other areas of digital marketing
  • An understanding of working in a regulated and compliant industry (desirable)

Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees.



  • Glasgow, Glasgow City, United Kingdom In Technology Group Limited Full time

    Seeking a Digital Marketing Strategist to shape our digital marketing strategies, drive high-quality traffic to our websites, and grow our brands.Key responsibilities:Develop and execute digital marketing strategies across paid media channels.Manage budgets and devise strategies across paid media channels.Collaborate with cross-functional teams to drive...


  • Glasgow, Glasgow City, United Kingdom MAC Recruit Group Ltd Full time

    Sports Social Media Manager Role Overview Mac Recruit Group Ltd is seeking a talented Digital Marketing Strategist to lead the social media presence of a leading brand in the sports betting industry. The ideal candidate will have a passion for digital marketing and a strong understanding of social media algorithms.


  • Glasgow, Glasgow City, United Kingdom Chisholm Hunter Full time

    Job Title: Digital Marketing StrategistJob Summary:We are seeking an experienced Digital Marketing Strategist to lead our marketing initiatives at Chisholm Hunter. As a key member of our team, you will play a pivotal role in shaping our brand, driving customer engagement, and maximizing revenue.Key Responsibilities:Strategic Planning:Develop and execute...


  • Glasgow, Glasgow City, United Kingdom Digital Preservation Coalition Full time

    Head of Collections Discovery & Systems at University of GlasgowThe University Library seeks a Digital Preservation Strategist to join the Library Collections Senior Management Team. This is an exceptional opportunity to bring expertise and leadership in digital discovery, preservation, and management of the University's internationally significant...


  • Glasgow, Glasgow City, United Kingdom Digital Preservation Coalition Full time

    Vacancy for Digital Preservation StrategistSalary: £44,706 - £51,799 per yearWe are seeking an experienced professional to provide strategic leadership in digital access to the Library's unique and distinctive collections.Main Responsibilities:Develop a comprehensive digital library infrastructure to facilitate research, learning, and knowledge...


  • Glasgow, Glasgow City, United Kingdom Barclays Full time

    Job OverviewWe are seeking a seasoned Digital Transformation Strategist to join our team at Barclays. This is an exciting opportunity to shape the future of digital solutions for colleagues and contribute to the bank's strategic objectives.


  • Glasgow, Glasgow City, United Kingdom Axiom Software Solutions Limited Full time

    About the Role:Axiom Software Solutions Limited is seeking a highly skilled Digital Transformation Strategist to join our dynamic team driving requirements for digital technologies with a strong focus on AWS and Agile methodologies.


  • Glasgow, Glasgow City, United Kingdom KINESSO Australia Full time

    Largest Global Digital Marketing AgencyKINESSO Australia, a leading global digital marketing agency, is seeking a skilled Digital Campaign Strategist to lead the planning, optimisation and reporting of all paid campaigns. About the RoleAs a key member of our team, you will continually identify optimisation opportunities to drive performance improvements...


  • Glasgow, Glasgow City, United Kingdom The Zen Agency Full time

    We are seeking a highly skilled Digital Growth Strategist to join The Zen Agency in Glasgow. As a key member of our team, you will be responsible for generating new business opportunities and driving growth for our full-service digital agency.Key Responsibilities:Develop and execute strategies to acquire new business and expand our client base.Build...

  • Marketing Strategist

    3 weeks ago


    Glasgow, Glasgow City, United Kingdom Layer Systems Full time

    Job Title: Marketing StrategistDescription:We are seeking a talented Marketing Strategist to join our team at Layer Systems. As a key member of our marketing department, you will be responsible for driving our brand and software into the market. Your primary objective will be to develop and implement a comprehensive marketing strategy that aligns with our...


  • Glasgow, Glasgow City, United Kingdom Simple Online Healthcare Full time

    At Simple Online Healthcare, we're seeking an experienced Digital Communications Strategist to lead our EMEA communications efforts. With a passion for storytelling and building strong connections, you'll drive consumer and corporate PR campaigns that elevate our brand in the health tech sector.You'll oversee media relations, manage impactful events, and...


  • Glasgow, Glasgow City, United Kingdom Optical Express Full time

    About Optical ExpressOptical Express is a leading provider of eye care services in the UK, Ireland, and mainland Europe. With over 34 years of experience, they have established themselves as a trusted partner for patients seeking high-quality eye care.The company operates clinics across multiple locations, offering a range of services including laser eye...


  • Glasgow, Glasgow City, United Kingdom Cloud Online Recruitment Full time

    Senior Marketing StrategistWe're seeking a Senior Marketing Strategist to drive business growth through data-driven marketing strategies. As a key member of our Marketing team, you'll be responsible for analysing marketing effectiveness across all business channels and working with the Brand team to understand and interpret brand performance, market trends,...


  • Glasgow, Glasgow City, United Kingdom Chisholm Hunter Full time

    Chisholm Hunter: A Legacy of ExcellenceWe are a family-run business, passionate about delivering exceptional customer experiences and exquisite products since 1857.As a Luxury Marketing Strategist, you will play a pivotal role in shaping our brand, driving customer engagement, and maximizing revenue. If you're passionate about strategic marketing, creative...


  • Glasgow, Glasgow City, United Kingdom Brooklyn Travel Full time

    Job OverviewBrooklyn Travel is a leading travel company that offers a diverse range of holiday experiences. Our Group Marketing Department plays a crucial role in understanding customer needs, driving brand development, and customer acquisition across our portfolio.We are seeking an experienced Digital Advertising Manager to join our team. As a key member of...


  • Glasgow, Glasgow City, United Kingdom BettingJobs Full time

    BettingJobs is seeking a skilled Paid Media Digital Marketing Executive to join their team. The ideal candidate will have strong knowledge of major advertising platforms and experience running campaigns on these platforms.Key responsibilities include providing high-value strategy and execution of paid performance media, contributing to the ongoing evolution...


  • Glasgow, Glasgow City, United Kingdom Head Resourcing Full time

    Glasgow Opportunity for Product StrategistHead Resourcing is recruiting a talented Digital Product Strategist to join their client's forward-thinking organisation in Glasgow. The successful candidate will play a key part in disrupting one of the UK's biggest industries, working in a fast-moving and agile product team.This role involves hybrid working in our...


  • Glasgow, Glasgow City, United Kingdom Oh Polly Full time

    About Oh PollyWe're a global fashion brand with a passion for innovation and sustainability. Our mission is to create high-quality, trend-driven designs that meet our customers' needs while promoting global responsibility and ethical values.We're seeking a strategic Performance Marketing Manager to drive our digital marketing initiatives across key paid...


  • Glasgow, Glasgow City, United Kingdom Oh Polly Full time

    About Oh PollyWe're a leading fashion brand that's passionate about creating high-quality, innovative designs that meet our customers' needs in an ever-evolving market. Our business model is social first, centered around our industry-leading Instagram and Facebook accounts. We're committed to our global responsibility and ethical values, and we're looking...


  • Glasgow, Glasgow City, United Kingdom Blue Legal Full time

    Senior Digital Marketing Executive – EdinburghLocation: ScotlandEstimated Salary: £37,500Contract type: PermanentAbout the Role:We are seeking a highly skilled Senior Digital Marketing Executive to join our team at Blue Legal in Edinburgh. The ideal candidate will be responsible for developing and implementing our digital marketing strategy, aligning with...