Digital Marketing Strategist
5 days ago
Senior PPC Specialist Role
Glasgow (hybrid - flexible working)
£50,000 - £60,000
About the Role
Iconic Resourcing is seeking an experienced Senior PPC Specialist to join its established marketing team. With a proven record in managing large-scale PPC campaigns, the ideal candidate will bring strategic vision, analytical expertise, and a passion for maximising patient engagement and brand visibility in the healthcare sector.
This is a newly created role for the business and a great opportunity to create and shape the role.
Key Responsibilities
- Develop and implement PPC campaigns across platforms such as Google Ads, Bing Ads, and social media
- Analyse and tweak campaigns to ensure performance is aligned to the company's commercial goals
- Work with the wider marketing team to ensure consistency across all channels and drive engaging content
- Manage a large budget and report on ROI
- Stay up to date with the latest trends
- Mentor and support the PPC team
Requirements
To be considered for the role, you will have:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Demonstrable experience in PPC campaign management, ideally within healthcare or a similar sector
- Strong knowledge of Google Ads, Bing Ads, and social media advertising platforms
- Analytical skills with experience using Google Analytics and PPC management tools
- Previous experience working with 6-figure budgets
- Understanding of SEO, content marketing, and other areas of digital marketing
- An understanding of working in a regulated and compliant industry (desirable)
Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees.
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