Social Media Marketing Manager

18 hours ago


London, Greater London, United Kingdom SUMO Full time
Job Title: Social Media Marketing Manager

SUMO is looking for an experienced Social Media Marketing Manager to develop and execute paid social media campaigns.

The ideal candidate will have a strong ability to analyse data, extract insights, and optimise campaigns for performance across multiple platforms.

Main Responsibilities:
  • Campaign Strategy & Cost Management: Develop and execute paid campaigns with a focus on reducing Customer Acquisition Cost (CAC) while hitting performance targets such as ROAS and CPA.
  • Data-Driven Optimisation: Analyse performance data to drive continuous improvements in creative, audience targeting, and bidding strategies to ensure cost efficiency and maximise ROI.
  • Google Shopping & Feed Health: Oversee and optimise Google Shopping campaigns, including managing Google Merchant Center and CSS. Collaborate with product teams to ensure feed health and product listings are optimised for maximum performance.
  • Cross-Functional Collaboration: Work closely with creative and product teams to produce high-performing ad assets and ensure a cohesive approach to customer acquisition that aligns with broader marketing goals.
  • Reporting, Insights & Competitive Analysis: Deliver regular performance reports and actionable insights on CAC, ROAS, and cost trends.

This highly rewarding role comes with an estimated annual salary of £215,000 - £365,000.



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