Marketing Strategy Leader

5 days ago


London, Greater London, United Kingdom BlueOptima group Full time

Job Title: Head of Demand Generation

Description: We are seeking a seasoned marketing leader to head up our demand generation efforts. The successful candidate will develop and execute a comprehensive demand generation strategy, leveraging data analytics to drive growth and revenue.

Responsibilities:

  1. Develop and execute a multi-channel demand generation strategy, including email marketing, paid media, content marketing, webinars, and events.
  2. Leverage data analytics to track, measure, and optimize campaign performance.
  3. Manage lead scoring and nurturing programs to improve lead quality.
  4. Oversee the implementation and utilization of marketing technologies, such as CRM and marketing automation platforms.
  5. Build and grow a high-performing demand generation team, fostering a culture of innovation and accountability.

Requirements:

  • 5+ years of experience in demand generation, with a strong understanding of marketing strategies and tactics.
  • Proven track record of success in driving growth and revenue through demand generation efforts.
  • Excellent analytical and leadership skills, with the ability to build and manage high-performing teams.

What We Offer:

  • A competitive salary of £90,000 - £110,000 per annum.
  • A dynamic and innovative work environment, with opportunities for career growth and professional development.
  • A range of benefits, including 32 days of annual leave, flexible working hours, and a generous equipment allowance.


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