Customer Insights Analyst

2 days ago


Ashford, Kent, United Kingdom Fresh Direct Full time

Job Title: Customer Insights Analyst

About the Role:

We are seeking a skilled Customer Insights Analyst to join our team at Fresh Direct. As a key member of our Marketing Function, you will play a crucial role in building a deep understanding of our customers through effective analysis of customer research and internal data.

Responsibilities:

  • Develop a detailed understanding of available data-sets to build a clear view of customer needs and behaviours
  • Use data in complex analysis, delivering effective presentation of insight to guide business change prioritisation
  • Support delivery of 'always on' insights programme and tracking of Net Promoter Score
  • Run monthly and ad-hoc reporting and analysis for key leadership meetings
  • Manage bank of past research to ensure clarity on past projects and outputs, reducing duplication of effort
  • Mine VoC programme and other market data sources to support ad-hoc research projects with desk-based insights

About You:

  • Proven experience in a similar position
  • Knowledge or experience of using NPS as a measure of customer advocacy
  • Advanced analytical skills with ability to draw logical and robust key messages from data
  • Excellent numeracy skills and outstanding Microsoft Excel skills
  • Results-focused individual who thrives on challenge and makes things happen with clear focus on key business objectives ensuring delivery against targets

What We Offer:

Salary up to £35,000 per annum + additional benefits

Home or office based with min 1 day per week in Ashford, Kent (plus occasional travel)



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