App Marketing Manager

4 weeks ago

Manchester, United Kingdom THG Full time

About THG

We're a fast-paced, global technology group that specialises in taking brands directly to consumers. Our comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Nutrition & Wellness

Nutrition & Wellness is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear.

Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive our team through every day.

Why be an App Marketing Manager at THG Nutrition?

At THG Nutrition, you'll be at the forefront of a rapidly growing global wellness movement. You'll have the opportunity to work with industry-leading brands, drive new market expansions, and shape the future of wellness. Our fully integrated in-house capabilities mean you'll see your strategies come to life, making this a unique role that combines career progression, exposure to diverse markets, and the chance to lead a high-performing team to new heights.

Key Responsibilities:

  • Develop and lead the marketing strategy for the Myprotein app, including acquisition, retention, and engagement initiatives to drive app downloads, usage, and customer loyalty.
  • Plan and execute integrated marketing campaigns across various channels (in-app, email, push notifications, social media, paid ads, etc.) to drive app growth and enhance customer experience.
  • Work closely with internal teams, including product, CRM, ecommerce, and content, to ensure alignment on key objectives, optimise app performance, and identify new growth opportunities.
  • Utilise app performance data and analytics to measure campaign effectiveness, user behaviour, and engagement, continuously optimising strategies for maximum ROI.
  • Develop and manage lifecycle marketing strategies (onboarding, retention, win-back) tailored to different user segments to drive long-term engagement.
  • Own key performance metrics for app marketing efforts, including download rates, engagement, retention, and customer lifetime value (LTV). Report on the success of marketing campaigns and initiatives.
  • Stay on top of emerging trends in mobile marketing, app store optimisation (ASO), and technology to continuously improve and innovate within the app marketing space.

Requirements:

  • Proven experience in marketing strategy development and execution, particularly in digital and mobile app marketing is a plus.
  • Strong understanding of the mobile marketing ecosystem, including user acquisition, in-app engagement, app store optimisation (ASO), and app monetisation.
  • Experience in managing and optimising campaigns across multiple channels (email, push notifications, social media, paid media, influencer marketing, etc.).
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to improve performance.
  • Ability to lead cross-functional teams and manage multiple projects with competing deadlines.
  • Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels.
  • Experience in using marketing tools, platforms, and analytics (e.g., Google Analytics, Apptweak, Tableau and mobile attribution platforms like AppsFlyer) to drive app performance.
  • Familiarity with app performance KPIs and user segmentation strategies.

Preferred Qualifications:

  • 3+ years of experience in marketing, with experience in mobile app marketing being highly desirable.
  • Experience working in e-commerce, fitness, or nutrition brands is a plus.

What's in it for me?

Career Development

  • Access bespoke development programmes that have been designed and developed by our in-house L&D team.
  • Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

  • 25 days annual leave plus bank holidays.
  • Don't want to work on your birthday? We don't either Enjoy your day off on us
  • Enhanced maternity and paternity pay, depending on length of service.
  • Up to 10 days compassionate leave.
  • Buy back up to 3 days each year.
  • Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

  • Access face-to-face and virtual appointments with our in-house GP.
  • Access our in-house CBT therapist.
  • Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
  • State-of-the-art on-site gym.
  • Access to our on-site physio.

Other Perks

  • Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
  • Subsidised bus pass from Manchester City Centre to our ICON office.
  • Up to 50% staff discount on THG brands.
  • On-site staff shop.
  • Access to on-site barber.
  • Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
  • Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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