Paid Social Lead
4 weeks ago
About THG
We are a fast-growing, global technology group that specializes in taking brands directly to consumers. Our comprehensive approach includes technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics, all powered by our integrated digital commerce ecosystem, THG Ingenuity.
We handle every aspect of our business in-house, ensuring seamless integration across functions.
About the Role
The Paid Media Lead will work closely with the Group Head of Performance Media to ensure that paid media briefs are integrated into planning and execution, and that our teams execute against plans to achieve aggressive business targets.
The core responsibilities include:
Strategy
Develop advanced understanding of paid social platforms and deliver paid social strategies to align with overall business goals and KPIs. Create and execute testing plans for creative, targeting, and audience segments to improve campaign performance.
Campaign Management and Optimisation
Manage, optimize, and troubleshoot paid social campaigns across various platforms, including Meta (Facebook and Instagram), TikTok, and Pinterest.
Data Analytics
Analyse campaign performance data to provide insights and make recommendations for further optimisation and improvement.
Collaboration and Communication
Build and collaborate with the wider paid social team across the business to ensure paid social strategy. Manage relationships with external partners and vendors.
Platform Management
Stay updated with industry trends, new technologies, and best practices to ensure that paid social strategies are innovative, effective, and ahead of the competition.
Leadership
Deliver and monitor spend diversification between platforms, achieving the ideal investment percentage for the greatest return. Test and learn new platforms.
Automation
Lead paid social automation and AI workstreams to enhance efficiency.
Planning
Oversee the strategic planning process across the organisation, ensuring integration across functions, specifically but not limited to paid media.
Work with Senior Leadership and finance to oversee the annual business planning cycle.
Performance Management
Lead on establishing key performance indicators, including income, influence, and organisational efficiency, across the Paid Media divisions.
Monitor client performance, identifying opportunities and delivering against business targets.
International / Relationships
Build and maintain relationships with suppliers, key industry bodies, and peers across the sector. Manage international colleague relationships.
Support the Senior Leadership Team and Heads of Departments in planning and strategy development.
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