Emea Trade Marketing Manager
2 weeks ago
Ravensburger UK is seeking a highly skilled Trade Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing trade marketing plans that drive sales and revenue growth.
Key Responsibilities:
- Develop and execute trade marketing plans in line with company sales strategies and goals.
- Collaborate with local category and sales team to create and execute promotional programs and marketing initiatives for trade channels.
- Support the development of point of sale materials, including shop-in-shop and branded fixtures.
- Organise the design, production, and distribution of POS materials, ensuring timely delivery and budget adherence.
- Collaborate with International trade marketing and category team by submitting bi-annual material requests from the group.
- Work with the Category Managers and sales team to ensure POS materials are effectively placed in-store to maximise impact.
- Develop and maintain relationships with vendors and suppliers to ensure quality and cost-effective POS materials.
- Manage point of sale and event/exhibition inventory, including regular updates to point of sale and marketing information on PixSell and SANA sales tools.
- Develop trade marketing literature, including trade catalogues and POS literature.
- Coordinate retailer in-store demonstrations in collaboration with Category Managers and National Account Managers.
- Coordinate internal bi-annual sales previews with category and sales team.
- Maintain head office showroom displays.
- Work with Digital Marketing Manager on trade CRM programme.
- Manage budgets and track ROI for all trade marketing programs.
Requirements:
- Bachelor's degree in business, marketing, or a related field.
- 3-5 years of experience in channel marketing, consumer product is a must.
- Proven track record of achieving sales targets and driving revenue growth.
- Proficient in Microsoft Office and CRM software.
- Proven track record of developing and executing successful trade marketing programs.
If you are a motivated and experienced trade marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
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