Digital Content Strategist for OTC and OH Brands

1 week ago


London, Greater London, United Kingdom GSK Group of Companies Full time
About the Role

The Expert Marketing Specialist - GSK Group of Companies will play a critical role in driving business growth and improving patient outcomes through expert content and marketing strategies. As a key member of our team, you will develop and execute plans to increase HCP recommendation and market share for our OTC and OH brands in Northern Europe. Your expertise will help shape the future of consumer healthcare and drive positive change in the industry.

The estimated salary for this position is $100,000-$130,000 per year, based on your qualifications and experience. This role offers a challenging work environment, opportunities for professional growth, and the chance to make a lasting impact in the industry.

Responsibilities

Your key responsibilities will include:
  • Developing and implementing expert content and communication strategies to drive HCP recommendation and increase market share.
  • Collaborating with cross-functional teams to ensure alignment and consistency in expert content and messaging.
  • Identifying and analyzing market trends, competitor activity, and customer insights to inform expert content and marketing strategies.
  • Evaluating the effectiveness of expert content and recommending data-driven improvements.


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