Marketing Director
4 weeks ago
Belfast – Hybrid
We are seeking a highly skilled Marketing Director to lead our Integrated Airspace team. Based in Belfast, this role will be responsible for developing and executing the marketing strategy for our unique product range across various campaigns, including international trade events.
The successful candidate will have a strong understanding of the defence market, experience leading marketing strategy on a global scale, and the ability to liaise with C-suite level personnel.
Key Responsibilities:- Establishes the Marketing Plan and ensures its execution.
- Manages integrated marketing campaigns: planning, preparation, and validation of external communication, selection of exhibitions and events, definition and validation of communication objectives, content, and messaging.
- Guides Business Development in alignment with the Product Strategy and Policy.
- Manages product branding and ensures proper execution of the process.
- Defines, ensures proper implementation, and validates sales support materials.
- Aligns with the goals and actions of the Marketing GBU, responds to Segment Marketing requests, and maintains coherence.
Strong writing skills, excellent communication and relationship management abilities, team leadership, and excellent project management skills are essential for this role.
Requirements:- Strong knowledge on: Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM, and Customer Personal Data management (GDPR).
- Agile Marketing: Strong knowledge on: Growth Hacking techniques and Funnel management, A/B Testing approaches, Scrum Marketing, and Learn Marketing.
Thales is an equal opportunities employer and diversity and inclusion are integral to the success of Thales.
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