Paid Media Strategist

18 hours ago


London, Greater London, United Kingdom Publitek Full time

Publitek is a dynamic and innovative Social Media agency based in the UK, working with renowned brands such as Hartley's Jelly & Jam, Bathroom Brands, BP, PlayOJO, AXA Investment Managers, Linda McCartney Foods, Virgin and Virgin Red, Dow Chemical Company, and Avanti West Coast Trains. We are seeking an exceptional Paid Media Strategist to drive the growth and success of our paid social accounts.

As a Paid Media Strategist, you will develop and implement data-driven paid media strategies for both B2B & B2C clients across main platforms, including Meta, TikTok, LinkedIn and Pinterest. You will use in-depth analytical techniques to identify trends, ensure continuous optimisation, and propose new testing strategies based on data insights.

Key responsibilities include analysing main performance metrics such as reach, impressions, engagement rates, ROI, CTR, and conversion rates, and delivering actionable insights to improve campaign performance. You will also take ownership of financial planning, revenue tracking, and account profitability, ensuring all client and agency targets are met.

This exciting opportunity comes with a competitive salary of £55,000 - £75,000 per annum, depending on experience, plus benefits such as hybrid office working, charity opportunities, and more.


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