Senior Acquisition and Welcome Officer

3 weeks ago


London, Greater London, United Kingdom Ashby Jenkins Recruitment Full time
Senior Acquisition and Welcome Officer

We are excited to be working with Brooke, a charity that seeks to achieve lasting change for the lives of working equines throughout Asia, Africa, and Latin America.

About the Role

This role will join the Acquisition and Welcome Team, where you will help to optimize acquisition activity, managing key channels including Direct Response TV (DRTV) and inserts, to support ambitious supporter growth as part of the charity's 5-year strategy.

Key Responsibilities
  • Manage all aspects of the DRTV programme, from working closely with agencies to proposing annual testing plans, to delivering all tests across media, SMS, telemarketing, and website landing pages.
  • Manage agencies effectively, and maintain robust reporting.
  • Be the expert in this area, and raise understanding within Brooke of the importance of DRTV.
Requirements
  • Proven experience working in a fundraising or marketing role, with some experience managing DRTV and print channels, either on client or agency side.
  • Good understanding of individual giving fundraising KPIs, including in relation to DRTV, print, telemarketing, email, and landing pages.
  • Experience of proactively creating new processes to improve efficiencies of own areas managed, with ability to interpret complex data into sharable reports.
What We Offer

Salary: £38,491

Contract: Permanent, full-time

Location: London/hybrid

Deadline: Rolling

Ashby Jenkins Recruitment is a specialist charity recruitment agency, using our extensive sector knowledge and experience to match candidates to the most suitable roles. We take a relationship-led approach to recruitment, working ethically, supporting people to find their perfect role within the not-for-profit sector.



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