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Senior Vice President of Basketball Strategy

1 month ago

London, Greater London, United Kingdom DAZN Full time

Job Title: Senior Vice President of Basketball Strategy

Job Summary:

We are seeking a highly experienced and visionary leader to spearhead our global basketball direct-to-consumer (D2C) strategy. As Senior Vice President of Basketball Strategy, you will be responsible for driving overall P&L and crafting a world-class basketball experience within our ecosystem.

Key Responsibilities:

  • Develop and execute a comprehensive plan for our global basketball D2C product, with full ownership of the profit and loss performance.
  • Design a compelling basketball product proposition, including subscription packages, pricing strategies, and the integration of key features such as live streaming, stats, scores, and highlights.
  • Collaborate with our rights team to identify and acquire the optimal mix of basketball properties to attract and retain customers, focusing on driving acquisition and engagement.
  • Work closely with our product teams to develop a best-in-class user experience for basketball fans, ensuring that our app delivers a seamless and engaging experience.
  • Partner with our marketing team to create acquisition, retention, and re-engagement campaigns tailored for basketball fans, ensuring the successful execution of global and local strategies.
  • Collaborate with local markets to fully integrate the global basketball proposition, driving engagement with existing subscribers and cross-sell opportunities.
  • Provide thought leadership and strategic direction for basketball initiatives, ensuring alignment with broader business objectives and market demands.

Requirements:

  • Extensive experience in leading direct-to-consumer digital platforms with a focus on subscription or PPV models, ideally within sports or media industries.
  • Strong practical commercial experience with P&L ownership, combining both trading mentality and strategic foresight to drive sustainable business growth.
  • Proven track record of working cross-functionally, providing leadership, direction, and collaboration with marketing, product, and regional teams to execute on business objectives.
  • Passion and understanding of global basketball leagues, teams, and culture, with a vision for growing the sport's presence on our platform.
  • Ability to think strategically while also being comfortable rolling up sleeves and leading initiatives from concept to execution.
  • Demonstrated success in achieving ambitious business goals, scaling operations, and enhancing user engagement through innovative product offerings.
  • Proven experience in a senior-level leadership role with a focus on direct-to-consumer platforms, ideally within sports streaming, digital media, or technology sectors.
  • Strong leadership and cross-functional management skills, with the ability to work across departments and drive results in a matrixed, global organisation.
  • Knowledge of global sports markets, with a particular understanding of the basketball landscape and the ability to adapt strategies for different local markets.

About Us:

We are DAZN, a global sports streaming platform that brings ambition to life. We are innovators, game-changers, and pioneers. If you want to push boundaries and make an impact, DAZN is the place to be. As part of our team, you'll have the opportunity to make your mark and the power to make change happen.

Our Values:

  • Ambitious: people who want to make a big impact and drive DAZN forward.
  • Inventive: people with bright ideas who deliver great new experiences for our customers – and improvements for our business.
  • Passionate: people who are proud of our product, our content, and our business – and love to shout about it.
  • Brave: people who take difficult decisions to help us focus on improving DAZN, our performance, and our results.
  • Supportive: people who know that we achieve more as a team than as individuals.