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Digital Marketing Specialist
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Job Overview
We Are Refyne is seeking a highly skilled Digital Marketing Specialist to join our team. As a PPC Campaign Manager, you will be responsible for developing and implementing effective PPC campaigns across various platforms.
Key Responsibilities
- Monitor and analyze campaign performance, making data-driven adjustments to improve results.
- Develop, implement, and manage PPC campaigns across Google Ads, PPC, PMAX, Display, and YouTube.
- Collaborate with the digital media agency to ensure optimal performance and strategic channel roadmaps.
- Manage budget allocation and ensure campaigns are delivered within budget and timelines.
- Align PPC and SEO strategies with overall marketing goals, working closely with the marketing, creative, and web development teams.
- Manage day-to-day activities for search and display performance channels in collaboration with the digital agency.
- Explore, recommend, and A/B test personalization of landing pages, creative, and ad copy.
Requirements
- Proven experience as a PPC & SEO specialist or in a similar role.
- Strong understanding of PPC and SEO best practices, tools, and techniques.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Passion for the beauty and skincare industry and staying updated on industry trends.
- Proficient with Microsoft Office and Google Workspace.
- Intermediate-level experience in using Google Analytics.
