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Digital Marketing Manager

2 months ago

Farnham, Surrey, United Kingdom Farnham Castle Weddings and Events Full time
Job Description

Farnham Castle Weddings and Events is a prestigious venue for weddings, events, and meetings, boasting a rich history and stunning architecture. As a key member of our team, you will play a crucial role in shaping our digital presence and online marketing strategy.

Key Responsibilities
  • Develop and Execute Digital Marketing Strategies
    • Design and implement comprehensive digital marketing plans to drive business growth and increase online engagement.
    • Collaborate with the Head of Sales and Marketing to ensure alignment with business objectives.
  • Manage and Optimize Digital Channels
    • Oversee the development and maintenance of our website, ensuring a seamless user experience and optimal performance.
    • Manage and optimize our social media presence across platforms, including Facebook, Instagram, TikTok, and LinkedIn.
    • Monitor and analyze website analytics, social media metrics, and other digital performance indicators.
  • Content Creation and Curation
    • Develop and implement a content strategy that resonates with our target audience and drives engagement.
    • Collaborate with internal stakeholders to create high-quality, visually appealing content for social media, email marketing, and website.
  • Search Engine Optimization (SEO)
    • Develop and implement SEO strategies to improve our website's visibility and ranking on search engines.
    • Conduct keyword research and optimize website content accordingly.
  • Pay-Per-Click (PPC) Advertising
    • Develop and manage PPC campaigns to drive targeted traffic to our website.
    • Monitor and optimize campaign performance to ensure maximum ROI.
  • Database Management and ECRM
    • Manage and optimize our customer relationship management (CRM) system to ensure seamless data management and analysis.
    • Develop and implement email marketing campaigns to nurture leads and drive conversions.
  • Reporting and Analysis
    • Provide regular reporting and analysis on digital marketing performance to senior management and stakeholders.
    • Identify areas for improvement and develop strategies to optimize digital marketing efforts.
Requirements
  • Education and Experience
    • Degree in Marketing, Communications, or related field.
    • Minimum 5 years of experience in digital marketing, with a focus on SEO, PPC, and social media marketing.
  • Skills and Competencies
    • Proven track record of success in digital marketing, with a focus on driving business growth and increasing online engagement.
    • Strong understanding of SEO principles and best practices.
    • Experience with PPC advertising and campaign management.
    • Excellent content creation and curation skills.
    • Strong analytical and problem-solving skills.
    • Ability to work collaboratively with cross-functional teams.
What We Offer

Farnham Castle Weddings and Events offers a competitive salary and benefits package, as well as opportunities for professional growth and development in a dynamic and fast-paced environment.