Senior PR Manager
3 weeks ago
This role will be responsible for driving the strategy and delivery of PR successes for a portfolio of tourism boards.
- Develop and implement a media relations programme targeting key travel and lifestyle media.
- Research and respond to media enquiries including regular trade travel features.
- Adapt content to suit UK media and consumers in both proactive and reactive situations.
- Work closely with the rest of the client team to ensure public relations activities are integrated with trade and consumer marketing activity.
- Create and adapt content for marketing promotions, including digital assets, supplements, and trade co-operative campaigns and airline partnerships.
- Keep up-to-date with information on key travel and lifestyle trends in the UK.
- Report hero coverage and high-profile projects to clients.
- Review and record impact generated from the PR programme each month and input into reports, including EAV and partner metrics.
- Build relationships with airlines, tour operator partners, and relevant tourist boards in the UK to secure support for media visits and promotions.
- Source, manage, and deliver PR events which promote key messages and objectives in the UK, including consumer events, media launches or briefings, and supporting trade events.
- Work with the PR Director to manage client budgets.
- Provide advice, monitor, and respond to issues which could impact clients' reputation as a holiday destination.
- Provide feedback to client on strategies and content creation for use in international markets, in conjunction with the account lead.
- Minimum 2 years PR experience in UK consumer PR, preferably within the travel and lifestyle sectors.
- Strong communication and interpersonal skills.
- Keen attention to detail and strong written communication skills.
- Able to travel in Europe and worldwide.
- IT skills - Microsoft Office, Canva, SharePoint.
- Fluent spoken and written English.
- Passion for travel and destination PR.
Hybrid: London and WFH - 2 days per week minimum in the office.
Hours: Monday - Friday 9.5-hour week) with flexible working patterns available.
Benefits: Holiday 25 days (per calendar year + bank holidays); Pension; Flexible working hours;
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