Vertical Marketing Leader

4 weeks ago


London, Greater London, United Kingdom Soldo Full time
About the Role

Soldo is a pioneering fintech company that empowers businesses to manage their finances more efficiently. As a Vertical Marketing Manager, you will play a pivotal role in driving the company's growth in key vertical markets across the UK, Ireland, Italy, and the Rest of Europe.

You will be responsible for developing and executing integrated marketing strategies to generate leads, new contacts, and revenue in these markets. Your expertise will help Soldo expand its customer base, increase brand awareness, and drive sales.

The ideal candidate will have a proven track record in B2B marketing, specifically in the technology, SaaS, or fintech industries. You will collaborate closely with the Sales, Product Marketing, and Business Operations teams to integrate offers, incentives, and new product launches into the vertical marketing plan.

Key Responsibilities:

  • Create and execute vertical marketing plans across the UK, Ireland, and Italy in alignment with the Field Marketing and Digital Marketing teams.
  • Develop industry-specific content that showcases Soldo's unique selling proposition (USP) and works closely with the Communications team to develop relevant case studies.
  • Plan and execute UK, Italian, and Rest of Europe vertical marketing programmes.
  • Run integrated marketing programmes with the objective of generating leads, revenue, and new contacts.
  • Collaborate with Sales, Product Marketing, and Business Operations to integrate offers, incentives, and new product launches into the vertical marketing plan.


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