Senior CRM Leader

1 month ago


Worcester, Worcestershire, United Kingdom Halfords Full time
Role Overview

Halfords is expanding its CRM team and seeking a Senior CRM Executive to support the development of Group communications. This role will work closely with the wider CRM team, Digital, Category, Trading, and the Marketing Team to contribute to a first-class CRM programme.

Key Responsibilities
  • Assist the CRM Manager in all trading requirements and support the development of the overarching BAU schedule.
  • Be a super user of the CRM toolkit, including Liveclicker and Marigold Content Designer, and advocate for personalisation capabilities.
  • Support CRM Executives with project assistance, guidance, and problem-solving.
  • Own the BAU testing plan, utilising the latest innovation and technology to create dynamic and highly personalised campaigns efficiently.
  • Apply segmentation techniques to select audiences for targeted emails, ensuring customers receive appropriate levels of contact.
  • Audit data to ensure customer behaviour is targeted appropriately, inbox deliverability is maximised, and return on investment is optimised.
  • Review email performance at weekly, periodic, and total campaign levels to advise the business on CRM performance and provide fact-based recommendations.
  • Ensure Group CRM is executed seamlessly across all channels and champion brand guidelines and tone of voice.
  • Collaborate with the creative agency to optimise emails for accessibility and convey messages in an engaging and relevant manner within the Halfords brand guidelines.
  • Conduct competitor reviews to establish best-in-class email and CRM activity.
Requirements
  • Experience working in a similar role, preferably in retail or services.
  • Excellent organisational skills, managing busy campaign schedules, multiple workloads, and cross-functional team relationships.
  • Ability to work at pace, often managing multiple campaigns and projects simultaneously, ensuring timely delivery.
  • Obsessive attention to detail and responsibility for the accuracy of work.
  • Confident individual with excellent communication skills and relationship-building approach.
  • Strong problem-solving skills.
  • Passion for customer-centricity and a constant desire to deliver the right message at the right time with the right content.
  • Can-do attitude and determination to achieve results.
  • Productive team member, collaborating effectively with all teams and at all levels of the organisation, who can see how CRM operates within a broader marketing and overall business strategy.
  • Enjoy working as part of a team.

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