Head of Paid Media

1 week ago


Matlock, Derbyshire, United Kingdom Caramel Talent Full time
Job Title: Head of Paid Media - Beauty and Makeup Expert

Job Summary: We are seeking a highly skilled Head of Paid Media to join our team at Caramel Talent. As a key member of our digital marketing team, you will be responsible for planning, executing, and optimizing advertising campaigns across Paid Search and Paid Social channels.

Key Responsibilities:

* Daily oversight of paid media platforms including Meta, Google Ads, TikTok, YouTube, and Snapchat
* Continuously refine and improve quality scores for paid search campaigns
* Work with the creative team to brief in new ad concepts
* Regularly track and assess campaign performance, offering insights and data-driven recommendations for optimization

Requirements:

* 5+ years of experience in paid media management
* Familiarity with analytics tools such as Supermetrics, Power BI, Looker Studio
* Facebook certification
* Experience in the beauty and makeup industry (preferred, but open to e-commerce or premium brands)
* Strong analytical skills and a love for data

What We Offer:

* Competitive salary
* Opportunity to work with a well-established beauty and makeup brand
* Collaborative and dynamic work environment

Location: United Kingdom, Remote
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