Digital Marketing Specialist
1 day ago
Tuffa Tanks is a leading manufacturer of world-class liquid storage systems, committed to innovation, leadership, and customer satisfaction.
The company offers a competitive salary, including £40,000 per annum, as well as 25 days holiday entitlement, birthday holiday, private medical insurance, referral scheme, company auto-enrolment pension scheme, cycle-to-work scheme, and company events.
Job Description
The successful candidate will be responsible for enhancing the digital presence of Tuffa Tanks, planning and executing marketing strategies, and managing website content. This role requires strong analytical skills, data-driven thinking, and innovative thinking with a focus on continuous improvement in all marketing practices.
Digital Marketing Execution:
- Develop and implement digital marketing campaigns to enhance brand visibility and drive engagement.
- Manage our website technically and written content to improve search engine rankings and PPC campaigns via Google AdWords to increase traffic and generate leads.
Content Development and Management:
- Write and curate weekly engaging content for our website, case studies & social media channels ensuring it aligns with our brand strategy.
- Design content for electronic and hard copy media that effectively communicates our brand, its products and benefits to a diverse audience.
Campaign Planning and Execution:
- Utilise HubSpot CRM to manage email campaigns and automate marketing processes.
- Maintain customer data, track and analyse customer interactions, and maximise campaign impact.
- Create and dispatch weekly email campaigns and monthly newsletters, monitor their performance and optimise marketing strategies based on analytics.
Innovation and Copywriting:
- Craft compelling copy for various marketing materials and digital platforms including product brochures, data sheets, industry publications & product guides.
- Employ AI driven marketing systems to generate targeted content and recommendations, improve efficiency, streamline processes and increase content frequency.
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