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Marketing Executive

2 months ago

Knaresborough, North Yorkshire, United Kingdom Elevation Recruitment Group Full time
{"title": "Marketing Executive - B2B Lead Generation", "content": "Job Summary

Elevation Recruitment Group - Marketing Division is seeking a highly motivated and experienced Marketing Executive to join our team. As a key member of our marketing function, you will be responsible for developing and executing lead generation campaigns to drive business growth and profitability.

Reporting directly to the Chief Operating Officer, you will have full autonomy to lead the marketing function and make strategic decisions to achieve business objectives.

Key Responsibilities:

  • Develop and implement creative marketing strategies and plans to drive lead generation and increase visibility across target markets.
  • Support the brand and drive sales through online and offline marketing, delivering frequent and timely content creation, social media, video, and other marketing activities.
  • Monitor competitor, target market, and key account activity for developments and trends that can inform the marketing plan.
  • Manage and develop the CRM system, including administration duties, GDPR compliance, report generation, lead management, campaign creation and management, and updating structure and workflow.
  • Manage and develop the company website, ensuring optimisation for SEO and updating pages with current material.
  • Create and develop appropriate content to support sales and project activity, in liaison with BDMs and Engineering, including region-specific and language-specific content.
  • Plan and implement all Marcoms activity, including Advertising, Exhibitions, PR, Newsletters, internal marketing communications to support lead generation and customer acquisition and existing customer engagement and retention.
  • Ensure the corporate identity and brand is correctly implemented at all times both internally and externally.
  • Plan, execute, and analyse on-line and off-line campaigns, including email and integrated campaigns and customer surveys.
  • Plan and manage a Marketing budget, including planned expenditure for the annual budget.
  • As a member of the Sales & Marketing department, support and undertake general marketing tasks as required, proactive in sourcing, developing, and proposing new ideas for a creative marketing environment.

Requirements:

  • Experience of working in a B2B environment, preferably in an engineering, manufacturing, technical, or industrial setting.
  • Experience of using a CRM.
  • Managing a website through CMS - Wordpress would be advantageous.
  • Experience of using SEO tools such as Google Analytics, GA4, Google Console, and Yoast.
  • Experience of working within a marketing role for the purpose of lead generation.
  • Experience of marketing to an international market.

What We Offer:

  • 25 days holiday + bank holidays.
  • Life assurance scheme 4x salary.
  • Pension 4%.
  • Salary sacrifice scheme.
  • Free onsite parking.
  • Hybrid and flexible working.

About Us:

Elevation Recruitment Group - Marketing Division is a leading recruitment agency specialising in marketing and sales roles. We are excited to be working exclusively with a global design and manufacturing business providing bespoke solutions to their clients.

"}