Medical Device Marketing Strategist
3 weeks ago
About BioTalent: As a leading player in the medical device industry, we are committed to delivering innovative solutions that improve patient outcomes. Our team of experts works closely with healthcare professionals to develop and execute strategic product plans.
Job Description: We are seeking an experienced Surgical Product Manager with a strong background in healthcare marketing to lead our development and execution of strategic product plans. This role focuses on driving innovative solutions in the medical device/capital equipment space, with a particular emphasis on engaging healthcare professionals (HCPs).
Responsibilities:
- Build relationships with key opinion leaders and healthcare organisations.
- Develop localized marketing materials to support education and outreach.
- Analyse market trends and competitor activity to identify opportunities.
- Create and implement creative, data-driven strategies to drive adoption.
- Manage budgets and measure the effectiveness of marketing initiatives.
- Collaborate with cross-functional teams to align efforts and drive growth.
What You'll Bring:
- Proven experience in HCP marketing, ideally with capital equipment or medical devices.
- A track record of delivering successful marketing strategies.
- Strong leadership, communication, and data analysis skills.
- Creativity, adaptability, and a customer-focused mindset.
What's On Offer:
- Competitive salary of $120,000 - $150,000 per annum.
- Flexible working and career development opportunities.
- Benefits include private healthcare, pension contributions, and more.
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