Digital Marketing Specialist
3 weeks ago
About Our Company
Michael Page (UK) is a leading recruitment agency with offices in Leeds and Huddersfield.
We are seeking an experienced Digital Marketing Specialist to join our team, responsible for managing online marketing campaigns and ensuring the company's brand aligns with its market value proposition.
The ideal candidate will have 2-3+ years of experience in digital marketing, industry experience within professional services, and strong analytical skills. Salary: up to £42,000.
Key Responsibilities:- Execute the digital marketing plan, including managing online marketing campaigns, analysing results, and reporting KPIs.
- Conduct research on target markets and monitor competitors' marketing efforts.
- Manage multi-channel communications for B2B lead generation and brand awareness, including website development, SEO, PPC, social media, direct mail, email, advertising, and PR.
- Measure marketing effectiveness, report campaign ROI, and provide monthly KPI and budget reports.
- Strong eye for design, with keen attention to detail.
- Understanding of Pay Per Click and Search Engine Optimisation (SEO).
- Familiarity with social media and social management tools.
- Strategic thinking capabilities, delivering project goals on time and within budget.
- Salary up to £42,000.
- Option for 1 day working from home.
- 25 days holiday.
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