Head of B2B Marketing

2 weeks ago

Manchester, United Kingdom THG Full time

About THG

We're a fast-paced, global technology group that specialises in taking brands direct to consumers. Our comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

About THG Ingenuity

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment.

Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.

Why be a Head of B2B Marketing at THG?

THG Ingenuity has achieved significant sales growth in recent years and has reached a pivotal place in its growth journey, looking outwards to new markets with the ambition to capitalise on its full suite of solutions with distinct, but complementary go-to-market plans for each.

The newly appointed B2B Head of Marketing will work closely with the Chief Brand & Marketing Officer to refine THG Ingenuity's brand and its constituent parts, with accountability for delivering a clear marketing strategy that supports the business' revenue generation via relevant marketing generated leads.

This is an exciting time to join the business as this role will be immersed in delivering new strategies & plans, with the ability to make their mark and accelerate growth across propositions where brand awareness in market remains in its infancy.

As a Head of B2B Marketing you'll:

The B2B Head of Marketing will develop and own clear B2B marketing strategies across our key verticals in ecommerce tech, fulfilment and creative content. This person will be adept in managing a portfolio of solutions, leveraging each in market for what makes them distinct whilst ensuring the top-level plan remains coordinated and complementary.

This will include:

  • Defining and evolving our understanding of our ideal customer profiles for each solution, how this varies per market and determines our messaging and brand position supported by clear market research and marketing collateral.
  • The delivery and oversight of clear campaign plans, leveraging the full brand funnel to deliver optimal levels of brand awareness, consideration and conversion levels across our prospects.
  • Ownership of the THG Ingenuity website strategy, it's performance and its role in lead conversion.
  • Maximising the relevant Marketing channels and content strategy, working with subject matter experts to deliver unique and insightful thought leadership in market.
  • Appraising and optimising channel performance to ensure we achieve maximum results.
  • Collaborating with the Sales & Client Success team to include within the relevant Marketing activities as we enrich the sales cycle and reduce our reliance on sales outbound and bolster organic sales growth. This will include the ownership and evolution of all Marketing and Product collateral to support all teams.

What Skills & Experience Do I Need For This Role?

We're looking for a strong B2B marketing background, ideally within ecommerce or technology, with the ability to demonstrate Marketing team contribution across the relevant KPIs.

Experience is preferable delivering Marketing efforts in multiple markets, understanding the nuances of each, with North America experience ideal.

Experience is preferable managing multiple solutions in role with the ability to deliver clear brand propositions and product marketing.

A clear blend of strategic, commercial and operational skills is required. This is a leader who can establish the strategy but is motivated towards delivering it in an action orientated and fast paced way, who embraces the detail and remains focused on delivering to KPIs.

Solid people management skills with the ability to motivate direct teams towards a clear vision and translate this into meaningful objectives for each person. Collaboration across the wider business is key, leveraging the knowledge of subject matter experts and supporting Sales team to deliver their goals.

What's In It For Me?

Career Development

Access bespoke development programmes that have been designed and developed by our in-house L&D team.

Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

25 days annual leave plus bank holidays.

Don't want to work on your birthday? We don't either Enjoy your day off on us

Enhanced maternity and paternity pay, depending on length of service.

Up to 10 days compassionate leave.

Buy back up to 3 days each year.

Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

Access face-to-face and virtual appointments with our in-house GP.

Access our in-house CBT therapist.

Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

State-of-the-art on-site gym.

Access to our on-site physio.

Other Perks

Save up to 12% on the cost of personal tech through our salary sacrifice scheme.

Subsidised bus pass from Manchester City Centre to our ICON office.

Up to 50% staff discount on THG brands.

On-site staff shop.

Access to on-site barber.

Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.

Anniversary gifts when you hit 5 and 10 years of service.

Equal opportunities/commitment to diversity and inclusion

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Please reach out to us if you require any accommodation during the application process without needing to disclose your disability or condition—simply specify your needs. If you're unsure about what accommodations to request, we can assist you in exploring the available options.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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