Content Marketing Lead
7 days ago
Job Description
MachineFi Lab is a leading tech provider for Decentralized Physical Infrastructure Networks (DePIN), a Web3 category predicted to become a multi-trillion-dollar economy powered by billions of smart devices and trillions of sensors. We are looking for a highly skilled Content Marketing Lead to join our marketing team.
Key Responsibilities
- Develop and implement a comprehensive content strategy across multiple platforms.
- Manage the content team consisting of writers, graphic designers, videographers, etc.
- Work with the content writing, graphic design, web development, and social media teams to plan, create, and distribute the best content.
- Create engaging content that drives business results.
- Brainstorm new content ideas alongside the larger creative and marketing teams.
- Track web analytics to ascertain content engagement levels.
- Provide editorial, creative, and technical support to team members.
- Implement SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience.
- Review analytics and search performance reports to assess the success of content marketing initiatives.
- Perform regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience.
Requirements
- Bachelor's degree in communications, journalism, English or related field.
- Excellent editing skills.
- Highly computer literate... some knowledge of web design, including HTML and CSS.
- A real creative edge.
- Proficiency with popular content management systems.
- Experience with social media management.
- Creativity and the ability to develop original content.
- Ability to develop content that provokes engagement.
- Strong leadership qualities.
Estimated Salary
$95,000 per year.
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