Ecommerce Strategy Leader
5 days ago
Are you ready to transform the way construction professionals access training and qualifications?
About UsWe are a fast-growing technology company, offering a platform to help people gain construction industry-related qualifications and training.
Job DescriptionWe are looking for a Senior eCommerce Manager to develop and execute eCommerce strategies that increase online sales, optimize the digital customer journey, and expand our brand reach.
- Create and execute a comprehensive eCommerce strategy to meet business goals, focusing on sales growth, customer acquisition, retention, and overall revenue enhancement.
- Analyse eCommerce performance metrics to identify areas for improvement.
- Oversee and improve website functionality, usability, and content to maximise conversion rates.
- Collaborate with designers, developers, and content creators to enhance user experience and streamline checkout processes.
- Lead digital marketing efforts, including SEO, paid advertising, email campaigns, and social media initiatives.
- Manage online products to ensure consistency and accuracy across the website.
- Optimise product placements and promotions to increase cross-selling and upselling.
- Ensure customer satisfaction through a seamless and personalised online experience.
- Provide regular reporting on eCommerce performance to senior management.
Requirements
- 5+ years of experience in eCommerce management, preferably in the online training or certification industry.
- Knowledgeable of eCommerce platforms, Google Ads, Google Analytics, and other social platforms.
- Data-driven with excellent analytical and reporting skills to assess performance metrics and improve business strategies.
- Proven ability to lead cross-functional teams and manage projects from conception to execution.
- Passion for creating a customer-first experience and optimising touchpoints throughout the buying journey.
- A competitive market salary of £65,000 per annum.
- Performance-based incentives.
- Flexible working arrangements (remote/hybrid).
- 20 Days plus Bank Holidays holiday.
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