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Marketing Manager

2 months ago

Manchester, United Kingdom Elvis Eckardt Recruitment & Sales Solutions Limited Full time
Marketing Manager - Fintech Disruptor

Join a rapidly growing fintech start-up as a Marketing Manager and play a key role in building brand awareness, driving engagement, and generating Marketing Qualified Leads (MQLs) for its innovative Verified Identity Messaging system.

This is a new category in the market, and we're looking for someone with creativity and drive to help us position this technology effectively within the financial services space.

As a Marketing Manager, you will run the development and execution of marketing initiatives, including events, workshops, and thought leadership activities, as well as digital campaigns. You'll work closely with the leadership team to shape the direction of marketing strategies and have the autonomy to experiment and run these strategies.

This position provides an exciting opportunity for someone who is hands-on and thrives in a start-up environment where there's room to grow and make a significant impact.

Key Responsibilities:
  • Develop and manage a calendar of events, workshops, and thought leadership activities to stimulate conversation around the problem areas we solve and build awareness of how verified identity messaging is better than email, phone, paper, and portal alternatives.
  • Lead the creation and execution of thought leadership initiatives, including running content-driven events, to increase awareness of Verified Identity Messaging within financial services.
  • Work with internal teams and clients to produce compelling case studies, whitepapers, blog posts, and marketing materials that clearly articulate the value of our solution.
  • Oversee digital campaigns and ensure regular posting of engaging content on social media platforms to increase online visibility and engagement.
  • Monitor and report on key performance metrics, including lead generation, event success, content engagement, and overall campaign effectiveness.
Requirements:
  • 3+ years of experience in marketing, particularly in the B2B SaaS or fintech space, with a deep understanding of marketing a software service to businesses.
  • Experience creating, managing, and executing content and digital marketing campaigns that drive engagement and lead generation.
  • Excellent verbal and written communication skills with a proven ability to craft clear, persuasive messaging across channels.
  • Proficient in using marketing tools and platforms such as Webflow, HubSpot, Google Analytics, LinkedIn, and other relevant tools.
  • A data-driven approach with strong skills in reporting on marketing KPIs and using insights to optimize future efforts.