Senior Communications Manager

2 weeks ago

Edinburgh, Edinburgh, United Kingdom Scotland Food & Drink Ltd. Full time

About the Role

We are seeking a highly skilled Senior Communications Manager to join our team at Scotland Food & Drink Ltd. As a key member of our communications team, you will be responsible for developing and delivering effective communication and marketing campaigns to support our membership engagement, event programme, and industry leadership role.

Key Responsibilities

  • Lead on campaign planning and management, creating actionable briefings, coordinating with Scotland Food & Drink teams and creative agencies.
  • Plan resources and campaign concepts together with the wider team and creative agencies to build an effective campaign across multiple channels, working against agreed KPIs.
  • Monitor implementation of the entire spectrum of communications disciplines including media and public relations, brand marketing, advertising, marketing, and production of materials.
  • Create a range of appropriate methods to achieve maximum positive coverage for Scotland Food & Drink including press releases, quotes, comment pieces, identifying and supporting spokespeople and writing articles or blogs.
  • Build and manage processes for successful campaign implementation, finding efficiencies and best practices to improve workflow management across the team and wider organisation.
  • Manage regular communication between involved team members & keep them updated on campaign status and where resource will be needed.
  • Be responsible for managing a consistent tone of voice and brand across all communication materials which supports both industry leadership positioning and membership retention and acquisition.
  • Leading on the marketing and PR of our annual Scottish Food & Drink campaign.
  • Line manage and work closely with the Digital Marketing Manager to plan and integrate activity into wider communications and membership engagement activity.

About You

The successful candidate will have:

  • Knowledge and experience of all areas of brand, marketing and communication.
  • Experience in managing multiple marketing campaigns of varying size successfully and independently at any one time.
  • Excellent communication skills with project teams and external agencies.
  • Excellent copy writing and proofing skills for both long and shortform copy.
  • Press and media communications experience.
  • Experience of working with creative and PR agencies.
  • Ability to manage campaign budgets.
  • Strong administrative and project planning skills.
  • Monitoring of campaigns and understanding analytical data.
  • Confidence to share forward thinking ideas that take a different approach to what we have done previously.
  • Articulate with a creative flair both in writing and idea generation.

Working at Scotland Food & Drink

Scotland Food & Drink is the industry leadership organisation tasked with driving responsible growth for the sector. We have a strong commitment to work/life balance and offer a range of benefits including a pension scheme, 35 days holiday (plus your birthday), enhanced MAT and Paternity benefits, a flexible working policy and a cycle-to-work scheme. We are an equal opportunity employer and recognise that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive.

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