Growth Marketing Director

1 month ago

London, Greater London, United Kingdom myPOS AD Full time
About the Role

We are seeking a highly experienced Growth Marketing Director to join our team at myPOS AD. As a key member of our marketing department, you will be responsible for developing and executing data-driven marketing strategies that drive customer acquisition, retention, and revenue growth.

Key Responsibilities
  • Develop and execute a comprehensive growth marketing strategy to drive user acquisition, activation, and retention
  • Identify growth opportunities across all marketing channels, both organic and paid, and develop strategies to capitalise on them
  • Establish a clear roadmap for growth, setting measurable goals and KPIs that align with business objectives
  • Use data analytics and marketing automation tools to track, measure, and optimise marketing performance across channels
  • Continuously monitor and analyse customer behaviours, conversion rates, and key growth metrics to identify areas for improvement
  • Lead A/B testing and experimentation to optimise campaigns and improve customer acquisition and retention strategies
  • Manage and optimise all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and paid media
  • Drive growth through effective performance marketing strategies, including PPC, display ads, and affiliate marketing
  • Explore and test new channels and platforms to find innovative ways to reach and engage target audiences
  • Design and implement strategies to improve customer engagement, retention, and lifetime value (LTV)
  • Work closely with the Product, Sales, and Customer Success teams to create seamless customer experiences across all touchpoints
  • Build and nurture customer relationships by personalising marketing efforts and improving overall customer satisfaction
  • Lead, mentor, and grow a high-performing growth marketing team, fostering a culture of experimentation, innovation, and accountability
  • Collaborate with key stakeholders across Product, Sales, and Operations to align marketing efforts with broader company objectives
  • Manage and optimise marketing budgets to ensure cost-effective growth strategies
Requirements
  • 10-15+ years of proven experience in a senior growth marketing role, with a strong focus on digital marketing, customer acquisition, and retention
  • Demonstrable experience in scaling customer acquisition through paid and organic marketing channels
  • Strong proficiency in marketing analytics tools (e.g. Google Analytics, Mixpanel), A/B testing, and data-driven decision making
  • Experience with performance marketing channels such as PPC, paid social, programmatic ads, and display
  • Strong understanding of customer lifecycle marketing, funnel optimisation, and growth hacking tactics
  • Excellent leadership and team management skills, with the ability to mentor and develop a high-performing team
  • Ability to think strategically and execute tactically, with a proven track record of delivering measurable growth results
  • Strong communication and collaboration skills, with the ability to influence stakeholders and align cross-functional teams
  • Experience in a fast-paced tech or SaaS environment
  • Familiarity with CRM platforms, marketing automation, and personalisation tools (e.g. HubSpot, Marketo)
  • Experience managing external marketing agencies and vendors
  • A background in product-led growth (PLG) or growth marketing in a B2B context
  • MBA or advanced degree in Marketing or a related field
  • Fluent in English
What We Offer
  • Vibrant international team operating in a hi-tech environment
  • Annual salary reviews, promotions, and performance bonuses
  • myPOS Academy for upskilling and training
  • Refer a-friend bonus as we know that working with friends is fun
  • Individual training and development budget
  • Teambuilding, social activities, and networks on a multi-national level

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