Content Marketing Specialist
13 hours ago
We are seeking a highly skilled Content Strategist to join our team at Great Jobs UK. As a key member of our marketing department, you will play a pivotal role in developing and implementing a comprehensive content strategy that aligns with our brand vision and values.
This is an exciting opportunity for a talented individual who is passionate about creating engaging, cohesive, and consistent messaging that resonates with our target audience. You will collaborate closely with other marketing professionals to bring a personable, authentic voice to our brand.
The successful candidate will have proven experience as a Content Strategist or similar role, preferably within a B2C customer-centric organisation. They will have a strong understanding of content marketing principles and experience optimising content across customer journeys.
Key Responsibilities:
- Content Strategy Development
- Design and implement a comprehensive content strategy that aligns with our brand vision and values, focusing on delivering value at every stage of the customer journey.
- Conduct research and analysis to identify content needs, preferences, and gaps across different customer segments.
- Utilise insights from customer feedback, analytics, and industry trends to continuously refine and improve the content strategy.
- Define the brand tone of voice guidelines, ensuring consistency across all communication channels.
Salary: £55,000 - £65,000 per annum
Benefits: Competitive salary, opportunities for career growth and development, and a dynamic work environment.
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