Data-Driven Insight Analyst
3 weeks ago
Job Summary
We are looking for a proactive and detail-driven Insight Analyst to support our Retail Media Network at ASOS. As an Insight Analyst, you will work closely with internal teams to optimise our display ads and creative solutions campaign performance, providing valuable insights to support new advertising placements and product offerings.
About the Role
You will be responsible for using multiple platforms, datasets, and tools to produce robust insights and recommendations. This includes translating data into action-oriented insights to deliver a clear story to stakeholders or brand partners.
Key Responsibilities
- Partner with Ad Operations and Account Management teams to optimise our ad campaigns through bespoke audience creation.
- Collaborate with Product and Technology teams to improve the performance of display ads, sponsored ads, and creative solutions ad placements.
- Develop methodologies to improve the measurement of our display, sponsored ads, and creative solutions ad campaigns.
- Champion a test and learn approach with stakeholders, helping to define testing roadmaps, structure tests, and draw insights and recommendations from results.
Qualifications and Skills
- A strong track record in an Insights role with advanced Excel skills.
- Strong knowledge of key analytical tools and languages (SQL, Adobe, Google, Data Studio, Python, R).
- Excellent e-commerce and Marketing analytics knowledge.
- Experience in retail media or using Google Ad products preferred.
Why ASOS?
At ASOS, we offer a range of benefits, including employee discounts, personal development opportunities, and flexible benefits allowance. Discover more about our company culture and what it's like to work at ASOS by searching #InsideASOS on our socials.
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