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Ecommerce Marketing Specialist

2 months ago

StokeonTrent, Stoke-on-Trent, United Kingdom MacGregor Black Full time

Job Title: Ecommerce Marketing Executive


About the Role


We are seeking an experienced Ecommerce Marketing Executive to join our team at MacGregor Black. As a key member of our digital marketing team, you will be responsible for managing and developing a portfolio of branded websites.


Key Responsibilities


  • Search Engine Optimization (SEO)
    • Implement on-page and off-page SEO strategies to improve organic search rankings.
    • Ensure the website is user-friendly, with intuitive navigation and a clean, responsive design.
    • Conduct regular usability testing and gather user feedback to make data-driven improvements to the website.
  • Acquisition Planning
    • Oversee the execution of the monthly acquisition plans including PPC, affiliate and e-mail marketing activities for the branded websites.
    • Content management of new product launches is to the required level.
  • Content Creation
    • Work alongside the Head of Direct E-Commerce to develop monthly sales and content activity plans for a portfolio of branded websites.
    • Manage the execution of the monthly plans including all product promotional activity and content activity for the branded websites.
    • Work alongside in-house teams and roaster digital agencies to develop monthly acquisition plans for the portfolio of branded websites.
  • Analytics and Reporting
    • GA experience and other analytical packages.


Requirements


  • Track record of running transactional websites via the likes of Shopify, Woo Commerce and ShopBlocks.
  • Consumer goods experience preferred but not essential.
  • Exposure to PPC, Social and Affiliate Marketing is preferred.
  • Confident under pressure of budget management and achieving sales targets.


What We Offer


Competitive salary + benefits.