Digital Content Strategist

4 weeks ago


London, Greater London, United Kingdom Amazon Full time
About the Role

Amazon is seeking an experienced Editor to lead the editorial content strategy for the About Amazon France site. This role will oversee the creation, editing, and packaging of original stories about the company, including news and evergreen content.

The ideal candidate will have strong news judgment, excellent writing skills, and experience in data-driven digital journalism. They will work closely with stakeholders in the French communications team and other teams across the organization to frame and optimize Amazon news stories.

Key Responsibilities

  • Develop and implement the owned channel content editorial strategy for France, aligning with the global direction but with regional adaptation as needed.
  • Oversee editorial content and campaigns tied to key storytelling and news moments for About Amazon.
  • Set content goals and implement cohesive measurement plans to understand program success.

Requirements

  • Experience with Excel or Tableau for data manipulation and analysis.
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns.
  • Experience using data and metrics to measure impact and determine improvements.

Preferred Qualifications

  • Experience using customer research, hard data, and metrics to back up assumptions and generate forecasts.
  • Experience utilizing systems and tools involving email, web, analytics, and CRM.


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