Digital Marketing Specialist
6 days ago
About the Role:
We are seeking a highly skilled Digital Marketing Specialist to join our dynamic team at School Jotter in West Yorkshire. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to drive lead generation and customer acquisition.
Key Responsibilities:
- Develop and execute digital marketing campaigns across various online platforms to attract and convert prospects into customers.
- Analyse and optimise campaign performance to ensure maximum efficiency and return on investment (ROI).
- Collaborate with sales and marketing teams to align strategies and enhance lead quality.
- Manage search engine optimisation (SEO), search engine marketing (SEM), email, social media, and display advertising campaigns.
- Utilise analytics tools to track campaign performance and generate detailed reports.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing with a focus on lead generation.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Experience with SEO/SEM, email marketing, social media, and/or display advertising campaigns.
- Excellent analytical skills and experience with Google Analytics and CRM software.
What We Offer:
- Competitive salary with performance-based incentives.
- Opportunities for professional development and career advancement.
- A creative and collaborative work environment.
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