Digital Solar Manager

1 day ago


Watford, Hertfordshire, United Kingdom Wickes Full time

We are seeking a skilled Digital Solar Manager to join our team at Wickes, focusing on the expansion of our digital presence for Wickes Solar. As a key member of our digital team, you will play a crucial role in driving enquiry form submissions and growing Wickes Solar sales.

The main objective of this role is to develop and implement a comprehensive marketing plan for Wickes Solar, ensuring delivery of activities, measuring results, and optimising the website and stores. You will work closely with various stakeholders, including Trading, Digital Marketing, CRM, DX, Social, Retail, and others.

To achieve this goal, you will be responsible for:

  • Marketing Planning: Building, budgeting, and coordinating the Wickes Solar marketing plan to ensure timely delivery of activities and measurement of results.
  • Content Development: Ensuring the content on the website is relevant and provides users with reasons to confidently choose Wickes Solar and submit an enquiry form.
  • Traffic Driving: Collaborating with our Digital Marketing, CRM, Social, Store teams, and agencies to drive traffic to the website and optimise marketing spend.
  • Reporting and Insights: Setting up reporting with Analytics & Insights colleagues to track Wickes Solar KPIs performance and surface key insights to drive improvements.
  • Representation: Serving as the 'voice' of Wickes Solar Digital within the broader Digital Team, as well as across Marketing and beyond.

    With a strong background in marketing, digital marketing, and/or eCommerce, you will have at least 4 years of experience. Your expertise should include:

    • Excellent planning skills to budget, build campaigns, present timelines, and ensure delivery.
    • Strong stakeholder management abilities, building relationships and liaising with business and external stakeholders to ensure clear understanding of dependencies, deliverables, and issues/risks.
    • The ability to proactively utilise data-driven insights to drive action.
    • Effective communication skills to articulate performance summaries and insights.
    • Experience using Google Analytics / GA4, Google Looker Studio, CMS systems, and Excel.

      You will be supported with fantastic learning and development opportunities and have the chance to grow and develop your career with us. Our benefits package includes a competitive salary (£55,000 - £70,000), bonus scheme, save-as-you-earn plan, contributory pension scheme, colleague discount, and discount platform offering savings and cash back at numerous retailers, gym membership discounts, and cycle-to-work schemes.

      Based in our Support Centre in Watford, you will work from a modern office space with a blend of remote and office working. We encourage our teams to work flexibly and adapt to changing circumstances.



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