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Demand Generation Strategist

2 months ago

Bristol, Bristol, United Kingdom Comply365 Full time
About Comply365

Comply365 is a leading provider of Operational Content Management, Safety Management, and Training Management in the highly regulated industries of Aviation, Defense, and Rail. We provide a powerful combination of expertise and products underpinned by unified best practices, empowering airlines, rail, and defense organizations with the most comprehensive product portfolio to elevate operational excellence, and transform safety management and training, with closer integration of data across these domains.

Our culture truly sets us apart at Comply365. In addition to our unwavering dedication to our customers and products that we offer, we are, first and foremost, a diverse team of driven, energetic, and passionate individuals who work together to make a direct impact on the future of our company. We have built, and continue to build a world-class, dynamic, and people-first culture. We believe in celebrating one another's achievements, open communication, and transparent leadership.


Role Summary

We are seeking a highly motivated and skilled Demand Generation Manager who has a passion for data to lead our demand generation initiatives. As part of a dynamic marketing team, this is a key position that requires advanced knowledge of demand generation strategies, a keen analytical thinker and the ability to develop creative campaigns that drive traffic, engagement, and conversions across multiple channels. The successful candidate will have a proven track record of generating leads and revenue for a B2B software company. Reporting to the Director of Marketing, the Demand Generation Manager will develop and execute campaigns to bring qualified leads and clients into the funnel, decide on outreach strategies for different prospect segments and define approaches to using content for generating more high-quality MQLs that convert to SQLs and eventually turn into revenue.


Key Responsibilities
  • Develop and execute multi-channel demand generation campaigns that have a direct impact on pipeline growth, including content marketing, webinars, campaigns, email marketing, social media, and paid advertising.
  • Leverage our marketing automation tool, Hubspot, to build and maintain a robust lead scoring framework to progress MQLs to SQLs, and therefore identify and prioritize high-quality leads for sales follow-up.
  • Optimize the lead nurturing process to progress leads along the funnel, improve conversion rates, reduce churn, and increase customer lifetime value.
  • Produce high-quality marketing content that speaks to prospects' and customers' pain points and that highlights the benefits of our product offerings.
  • Conduct regular A/B tests and analyze campaign performance to identify areas for improvement and make data-driven decisions.
  • Optimize digital campaigns: fine-tune digital campaigns and optimize performance.
  • Manage online marketing channels: utilize SEO, PPC, email marketing, and social media, and optimize each channel's potential to ensure maximum reach, engagement, and conversion.
  • Collaborate with cross-functional teams, including product, customer success, and operations, to ensure campaigns align with overall business objectives.
  • Analyze data and metrics: set campaign KPIs and supervise the success of marketing initiatives by analyzing marketing data.
  • Report on MQLs and SQLs on a regular basis and associated pipeline contribution and report on MQL to close win rate.

Requirements
  • Bachelor's degree in marketing, communications, or a related field.
  • 5+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation.
  • Demonstrable success driving pipeline growth and revenue through integrated campaigns.
  • Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms.
  • Excellent written and verbal communication skills, with the ability to create engaging marketing content.
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
  • Strong analytical skills and ability to use data to inform decision-making and strategy development.
  • Experience managing budgets and ability to balance competing priorities effectively.

Benefits

We offer a range of benefits, including considerations for healthcare, private medical insurance, 27 days holiday, increasing to 30 days, with option to buy/sell up to 3 days, work-life balance, help with cost of living through vouchers and reductions in leisure, retail, and travel. For more information on our full range of benefits, please visit our website.