Web3 Strategy Lead

5 days ago


Manchester, United Kingdom GMGN Labs Full time
Web3 Strategy Manager

GMGN Labs is a start-up digital marketing agency specialising in emerging tech working with some of the world's biggest brands. We are obsessed with immersive storytelling that harnesses the power of web3, social media, and emerging technologies.

We seek a Web3 Strategy Manager to lead our research and insights efforts, developing innovative strategies tailored to each client. A key focus will be on translating strategies into effective briefs and communication plans.

Responsibilities:

  • Lead research and insights to understand the industry, audience, and the context of our clients' worlds.
  • Write effective briefs and know what makes them impactful.
  • Develop and implement innovative strategies tailored to each client.
  • Confidently present strategies to clients, ensuring clarity and securing buy-in for our strategic direction.
  • Translate strategies into detailed communication plans and content calendars.
  • Collaborate with internal and external cross-functional teams—including marketing, creative, and technical departments—to ensure cohesive and effective campaign execution.
  • Stay current on market trends and technological advancements
  • Inject your Web3 knowledge, helping to guide and inform both clients and the broader team on opportunities and innovations
  • Provide your point of view and analysis on campaign performance and reporting.
  • Regularly engage with clients, responding to feedback to ensure strategies adapt to client needs and brand ecosystems.
  • Ensure all deliverables align with the client's brand, message, and goals—attention to detail is key

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