Digital Marketing Director for iGaming

2 weeks ago

London, Greater London, United Kingdom InterGame Ltd Full time

Job Description:


We are seeking a highly experienced Digital Marketing Director to lead our performance marketing team in the iGaming sector. With 8 years of experience in marketing performance, data science, or related fields, you will be responsible for developing and executing strategies to drive growth and revenue.


Key Responsibilities:



  • Lead the budgeting, forecasting, and reforecasting processes for in-house activity by presenting media plans to digital managers for approval.
  • Liaise with the in-house delivery team on the successful implementation of approved media plans and report back on a monthly basis by reviewing forecasted vs. actuals performance.
  • Manage successfully the ongoing performance/optimization and weekly/monthly reporting of campaigns to stakeholders, ensuring the company hits annual targets for each channel and geo.
  • Proceed with daily/weekly/monthly auditing of in-house campaigns by supplying feedback on improvements to channel managers and reporting back to the Head of Digital, CMO, and CEO on performance updates.
  • Identify and test new channels outside of our existing marketing mix to add scale to performance plans – this includes developing test plans.
  • Work with Marketing Analytics and BI teams to identify and provide evidence on assisted conversions across all relevant platforms.
  • Work with Marketing Analytics and BI teams to identify profitable customer segments and develop performance strategies to target those segments across relevant performance channels.
  • Work closely with BI and marketing analytics teams to identify cost-saving opportunities.

Requirements:



  • Minimum 8 years' experience in marketing performance, data science, or related fields.
  • Experience in the online gaming industry.
  • Experience across all performance marketing platforms.
  • Experience in forecasting, building, and maintaining a performance marketing team.
  • Expert understanding of digital tracking, measurement, and reporting tools.
  • Strong team building and management approach – the ability to win over, manage, and motivate senior performance marketing professionals to deliver results.
  • Strong organizational skills and experience of balancing multiple projects simultaneously.
  • Must be at the cutting edge of search innovation with an awareness of platform changes, ideally with nurtured contacts already within Apple, Facebook, and Google.
  • Must have the ability to drive complex strategies but also explain them to nurture junior members of staff and non-digital stakeholders, challenging their views if needed.
  • You will require strong analytical acumen with the ability to uncover insights and create stories by seamlessly integrating a variety of data sources.
  • While this is a senior role, we also want someone who still understands the platforms and is comfortable rolling up their sleeves to help the team out if necessary.
  • Competitive salary: £90,000 - £110,000 per annum (dependent on experience), plus an annual bonus after completion of probation, free private healthcare, life insurance cover, and pension after successful completion of 6-month probation period.
  • A work-to-life balance with 3 days in office and 2 days working from home.

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