Digital Experience Transformation Specialist
6 days ago
BloomReach Inc. is a leading provider of innovative marketing solutions, and we are seeking a skilled Digital Experience Transformation Specialist to join our team.
Job SummaryWe are looking for a highly motivated individual with expertise in user journey mapping, personalization, and data analysis to design and optimize customer experiences across all touchpoints.
Responsibilities- IDentify and optimize top converting user journeys for BloomReach's ideal customer profile (ICP)
- Develop and implement comprehensive user journey maps to optimize experiences across the website and other digital touchpoints
- Collaborate with team to identify and recommend opportunities for A/B testing, website personalization and conversion optimization
- Data Analysis: Conduct in-depth analysis of user behavior and engagement metrics to understand how users interact with the website throughout the buyer journey, from being a first time visitor through to a BloomReach customer
- Use tools like Bloomreach Engagement, Hockeystack, Hotjar, Google Analytics, Salesforce CRM and calendar scheduling tools to report and optimize
- Bachelor's degree in Marketing, Business, Data Science, or a related field
- Proven experience in user journey mapping and personalization within a SaaS or digital marketing environment
- Proficiency in using data analytics tools and platforms to drive personalization strategies
- Ability to interpret complex data sets and translate findings into actionable strategies
- Technical Proficiency: Familiarity with UX/UI principles and basic knowledge of web development technologies is a plus
- A competitive salary range of $120,000 - $180,000 per year
- A dynamic work environment that encourages innovation and creativity
- Opportunities for professional growth and development
- A collaborative team culture that values open communication and feedback
BloomReach Inc. is a leading provider of innovative marketing solutions, dedicated to helping businesses connect with their customers online. We offer a dynamic work environment that encourages innovation and creativity, as well as opportunities for professional growth and development.
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