Media Strategy Director

6 days ago


London, Greater London, United Kingdom Group M Worldwide Inc. Full time

About Us

We are Group M Worldwide Inc., a leading advertising agency in the UK. We are currently seeking an Account Director, Connections Planning to join our team. This is a unique opportunity to work with a diverse range of clients, including Ford, one of the biggest auto advertisers in the UK.

The successful candidate will be responsible for leading the planning of exciting, award-winning campaigns across various touchpoints. They will have a strong understanding of media channels and their role within a communications strategy.

Key Responsibilities:

  1. Focusing on driving sales performance through effective campaign planning.
  2. Developing audience research and planning tools expertise.
  3. Crafting clear insights and implications for media.
  4. Designing measurement frameworks to inform and optimize campaigns.
  5. Managing day-to-day operations, including campaign management and annual planning.
  6. Mentoring junior team members to develop their skills.

Requirements:

  • A breadth of understanding of media channels, especially online.
  • An interest in brand and performance campaigns, with knowledge of ecommerce.
  • Excellent knowledge of audience research and planning tools, as well as alternative sources.
  • Ability to draw clear insights and implications for media.
  • Demonstrated passion for media and understanding of what makes a great media campaign.
  • Confidence in presenting and managing senior client relationships.

Salary: £90,000 - £110,000 per annum, depending on experience.



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