Technology Content Specialist
4 weeks ago
Role Overview
GDS Group is a global B2B solution provider of insight, content, pipeline growth, production studios, and creative services delivered through our virtual platforms and face-to-face experiences.
We're looking for a skilled Technology Content Specialist to join our Content and Marketing team. As a key member of our team, you will be responsible for crafting compelling copy that drives consumer behaviors and supports business growth.
Key Responsibilities
- Develop and implement a tone of voice strategy for GDS Group
- Collaborate with marketing and global teams to test and learn copy options on live projects and performance media
- Edit and proofread copy as needed to ensure accuracy and quality
- Lead copy development on projects and current product campaigns from conception to completion
- Work with brand teammates to define and tell the brand story of GDS Group
Requirements
- 4+ years of experience in agency or in-house copywriting, working in a specialist copy-writing role; with a particular focus on Technology
- Experience of working within a fast-paced environment
- Strong understanding of how great copy can drive consumer behaviors and be interested in how your words can convert to sales
- Experience translating technical product jargon into meaningful benefits
- Experience of tailoring copy across various media channels and formats
About GDS Group
GDS Group is a global B2B solution provider of insight, content, pipeline growth, production studios, and creative services delivered through our virtual platforms and face-to-face experiences.
Our mission is to be our client's pipeline partner by bringing business solutions and targeted audiences together within dynamic environments.
We produce unique immersive experiences and create unparalleled access to industry thought leadership to enable transformation within our clients' organizations.
We connect c-suite executives, using real-life, real-time human interactions, to help solve their shared challenges and accelerate projects, so together, we outpace the speed of change.
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